Data protection

Collection and processing of personal data

Personal data is information that concerns the personal or objective circumstances of a specific or identifiable individual. This includes all information that can be used to determine your identity, e.g. your name, address, postal address and telephone number. Information that cannot be linked to your identity (such as statistical data concerning the use of websites) is not considered personal data. In general, you can use the website of Swedish Agro Machinery without disclosing your identity.

If you request information from Swedish Agro Machinery, you will be asked for your name and other personal details. Entering this data is entirely voluntary. For certain actions, such as requesting information brochures, some details are mandatory. "Mandatory fields" are indicated by an asterisk. Where additional details are requested in fields that are not identified as mandatory fields, submission of this information is voluntary.

Storage of your personal data

Your information is stored by CLAAS KGaA Germany on specially protected servers. Through appropriate technical and organisational means, data on these servers is protected against loss, destruction, access, modification or sharing by unauthorised persons. Access to your data is restricted to a small number of authorised persons only. Such persons are responsible for the technical, business or editorial support of servers. Despite regular checks, however, it is not possible to guarantee complete protection against all possible risks.

The transfer online of website data and of your details on the web page of Swedish Agro Machinery is generally not encrypted. It may therefore be possible for third parties to view and/or access transferred data. Swedish Agro Machinery recommends that you bear this in mind when deciding whether and what data to transmit online.

Use and passing on of personal data

Swedish Agro Machinery uses your personal data exclusively for the purposes of responding to your enquiries and/or processing your requests, and for the technical administration of its websites. Where you have given Swedish Agro Machinery your express consent for marketing activities, Swedish Agro Machinery will also use your data for marketing purposes as indicated. Swedish Agro Machinery will not pass on your data to third parties for any other purpose, in particular advertising, without your express consent. Where Swedish Agro Machinery is bound by law or judicial degree, it may pass on your data to the relevant requesting departments or organisations.

Analysis of user data

When visiting the Swedish Agro Machinery website, some general information is collected automatically (e.g. internet browser used, number of visits, average duration of visit, pages viewed). This information is used to improve the appeal, content and functionality of the website. Such data in particular may be statistically recorded and analysed.

Swedish Agro Machinery also uses cookies on its website. Cookies are small text files that are stored on your computer and saved by your web browser. Cookies are often used to make a website more user-friendly and more effective. They are required for technical reasons, for example, in order for features such as shopping carts to function. Swedish Agro Machinery uses "session cookies" that are deleted when you close your browser session. Some persistent cookies are also used to enable Swedish Agro Machinery to recognise you on your next visit.

Most web browsers are set up to accept cookies automatically. You can, however, deactivate the saving of cookies or configure your web browser to notify you when cookies are sent.

Web tracking

The Swedish Agro Machinery website uses web analysis tools from Webtrends Inc., 851 SW 6th Ave. Suite 1600, Portland, Oregon 97204, USA ( These are designed to allow the use of the website to be analysed. When you visit the Swedish Agro Machinery website, information transmitted by your browser is collected and analysed by Webtrends. The data is collected by means of pixels (web beacons) embedded on the web pages and by the use of cookies. The data collected, which is exclusively stored on IT systems in Germany, is used to create anonymous usage profiles that are used as a basis for website statistics. Individual users, however, are not personally identified, and information is not linked to other data. If you wish, you can object to any future data being collected and saved by Webtrends at any time.